Sound Harley-Davidson Marysville Washington

About Us

There’s only one Harley-Davidson® dealership in Milwaukee, Wisconsin – and it’s ours.

Welcome to Milwaukee Harley-Davidson®, your premier source for Harley-Davidson motorcycles, parts, service, repairs and more – now proudly owned by Scott Fischer Enterprises.

It’s our privilege to represent the iconic Harley-Davidson Motor Company in its birthplace. We are so much more than a showroom! Led by industry veterans Scott Fischer and John, Greene we’ve created a destination for riders to find their next bike, connect with fellow enthusiasts, and hit the road in Harley’s hometown.

We fuel that passion for riding with everything we do, from the Harley-Davidson Riding Academy that trains the next generation of riders to local events that bring our community together. And don’t miss Milwaukee Harley-Davidson’s annual rally, held each July in celebration of the Harley-Davidson Homecoming Festival!

Whether it’s your first visit to our location or you’ve been by before, come back and meet our new management! We’d love to swap stories from the road. You’re also invited to be a part of the transformation ahead.

Work Hard. Ride Hard.

Ready to saddle up? Experience the joys of owning a motorcycle yourself, from initial test-ride to official ownership. Our knowledgeable team are riders like you, bringing real miles and rubber-meets-the-road guidance to every customer. We can help match you with the Harley that fits your life and your style.

Our Milwaukee Harley-Davidson dealership offers a wide selection of new and pre-owned motorcycles for sale. In fact, we rotate in quality pre-owned motorcycles every day, so you'll never be sure what you might find in stock!

With local, onsite leaders and general managers, we can work within your budget and credit history to create a financing plan to meet your needs. We’re not letting anything get between you and the open road.

Under New Ownership

In July 2025, Scott Fischer Enterprises acquired the Milwaukee Harley-Davidson® location. Scott Fischer, founder of Scott Fischer Enterprises, has 40-plus years of experience buying, selling, owning and operating award-winning dealerships across the country.

Far from luck, four decades of continued success is evidence of Scott and his team’s reverence for the brand – and his dedication to delivering an exceptional experience that caters to his customers, staff and local community. It is no surprise that Scott is regularly recognized as a leader within the industry, as well as by the Harley-Davidson Motor Company, for his strong commitment to motorcycle safety as well as the community.

H.O.G.

The Milwaukee Northwest H.O.G. Chapter is proud to call Milwaukee home, riding out of Milwaukee Harley-Davidson as the city’s only local chapter of the Harley Owners Group (H.O.G.), a national organization founded by Harley-Davidson for owners and enthusiasts.

Since its beginnings in the summer of 1987, when a small group of riders gathered for Sunday breakfasts and rides, the chapter has grown into a vibrant community built around one shared passion—riding. From scenic rides across Wisconsin to organized group events and off-season gatherings, the chapter continues to bring riders together through its simple motto: “We Ride.”

Whether you’re a seasoned road warrior or new to the Harley-Davidson family, the Milwaukee Northwest H.O.G. Chapter welcomes riders who want to share the road, the stories, and the friendships that come with life on two wheels.

Contact us

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